Customer story: Haust Collection moves campaign production to Weon Studio
Haust Collection is moving seasonal campaign imagery to Weon Studio, cutting production time from weeks to days and lowering cost per image.
The starting point
Haust Collection's campaign production followed the usual calendar: brief, cast, book a location or studio, shoot, select, retouch, publish. A single seasonal drop could take weeks from first brief to final asset, and the cost per image meant only hero products got full campaign treatment.
70%
lower cost per campaign image on average
What changed
The team moved product and campaign imagery into Weon Studio. Each garment is uploaded once, then rendered across on-model, campaign and paid-social formats under the brand's own casting, light and environments.
The result
Early production runs show cost per campaign image down by roughly 70% and turnaround compressed from weeks to days. More products get campaign-grade imagery, and the output still looks like Haust Collection.
Related product
